Boston's shopping centers, event venues see significant visitation increase comparing 2019 to past 12 months

Out-of-market visitation to Boston Landmarks

  • Avison Young utilized data from Placer.ai to analyze how out of market visitors have been frequenting popular tourist attractions, shopping centers, event venues, and museums over the past 12 months, comparing these trends to figures from 2022 and 2019.
  • Shopping centers have attracted an additional 1 million visitors compared to 2019, largely due to Newbury Street – one of the top luxury retail corridors in the United States – which welcomed 3.4 million visitors over the past year.
  • Visitation numbers at event venues have followed suit, with the TD Garden, Fenway Park, and the Boston Convention Center all experiencing growth from 2019 in comparison to the past 12 months. TD Garden showed the most substantial rise likely driven by the Boston Celtics’ recent championship win.

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US-MA-BOS Boston