Black Friday boosts in-store shopping above pre-pandemic levels across U.S.

graph of Black Friday shopping traffic from 2019 to 2024 in the U.S. across the biggest malls in the country
  • Between 2023 and 2024, foot traffic at leading U.S. shopping centers grew by 4.2%, demonstrating a strong rebound in in-person shopping (Placer.ai). Woodfield Mall (IL), Mall of America (MN), and Tysons Corner (D.C.) recorded visitation totals between 160,000 and 190,000 on Black Friday at each center alone, reflecting consumers' continued interest in physical retail experiences.
  • Foot traffic in 2024 surpassed 2019 benchmarks, reaching 103% of pre-pandemic busyness levels, highlighting a full recovery and increased enthusiasm for in-store shopping.
  • Nearly 200 million Americans shopped over the holiday weekend, driving record-breaking spending: $10.8 billion on Black Friday (up 10% year over year), $6.1 billion on Thanksgiving, and $13.3 billion on Cyber Monday (Adobe Analytics, NRF). Top product categories included beauty products, smart devices, home goods, and gift cards (Mastercard SpendingPulse).

December 9, 2024

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