Avison Young brokers sale of 350-acre country club and golf course in Atlanta sub-market

The buyer will bring new life to the iconic club with infrastructure upgrades and new amenities

STATHAM, Ga.– Avison Young, a global real estate advisory firm, has assisted in the sale of The Georgia Club, a 350-acre country club featuring a 27-hole golf course, a 35,000-square-foot (SF) clubhouse, a swimming pool and tennis courts, among other amenities, to Orlando-based Concert Golf Partners for an undisclosed price.

Avison Young’s Jason Holland, CCIM; Andrew Joyner, CCIM; and Chris Hoag, along with Karen Park, CCIM of Prominent Properties Commercial, arranged the transaction on behalf of the seller, Pan Pacific Fairway Inc. Concert Golf Partners was represented internally.

“The Georgia Club is one of the most iconic country clubs in the country, and we’re pleased to arrange the next chapter of its continued success,” said Holland. “Concert Golf Partners' proven success in owning and operating premium country clubs and golf courses nationwide made it the ideal buyer for The Georgia Club, supporting the region's growing demand for top-tier social and entertainment offerings.”

Located near The University of Georgia at 1050 Chancellors Drive Statham, Georgia, The Georgia Club’s traditional southern architecture and 27-hole golf course designed by famed course architect Denis Griffiths has established it as one of the top clubs in the country. The resort-style amenities and services, including a golf practice facility, pickleball, tennis, fitness and aquatics offerings promote a healthy lifestyle. The 35,000 SF clubhouse offers various dining options including farm-to-table from the organic community garden.

Concert Golf is renowned as the industry’s go-to private club experts. Concert is a boutique club hospitality company that invests its own capital to fund projects and build new amenities. The company offers coordinated expansion efforts with seamless transitions, relieving owners and board members of the stress and financial burden of day-to-day management of a club. As the only purely private club owner, Concert Golf provides the Concert touch in all levels of service at exclusive member clubs nationwide.

“We are pleased to have a reputable buyer like Concert Golf Partners take the reins of The Georgia Club, enhancing its amenities while we focus on introducing new residential offerings to the surrounding upscale community,” said Frank Yan of Pan Pacific Fairway, Inc. “The Avison Young team played a key role in attracting the ideal buyer for this exceptional property.”

A recent analysis from Avison Young found Georgia among the top 15 most desirable states in the country for relocation, with Atlanta absorbing relocations mainly from New York and California. The steady influx of residents has fueled a heightened demand for premium social and entertainment options and attracted interest from national institutional investors.